Episode 48: Cannes ‘25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded in partnership with The Drum from Cannes Lions 2025, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent.

Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative)

Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25