In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of MindSync) speaks about the integration of psychology into marketing.  Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding. 

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.

He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. 

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes Lions 2025 in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent.

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors. 

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. 

In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry.

In this episode, Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. 

They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. 

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. 

The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.