Episode 50: T&P: Integrating Creative, Data & Performance

Written By Marketing Seedtag

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) discuss the integration of creative data and performance in advertising. 

Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Marketing Seedtag
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Episode 51: Mindsync: The Role of Empathy in Advertising
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Episode 49: Decoding Media Measurement with M+C Saatchi Performance