Episode 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Alyssa Collier, Performance Marketing Manager, Paid Social & Display at Etsy.

They explore how cultural identity and consumer behavior are reshaping brand connection, and where AI can help marketers uncover emerging trends without losing the human layer.

The conversation digs into why demographics fall short, how shared experiences drive relevance, and what it takes to build brands that feel authentic in a fast-moving cultural landscape.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact