Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

Written By Marketing Seedtag

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.

They discuss how generative AI is transforming search and performance marketing, from the shift beyond exact-match keywords to the rise of contextual discovery, structured data, AI-powered workflows, and smarter customer experiences. 

The conversation explores how marketers can stay focused on fundamentals, improve discoverability, and balance automation with human insight as search behavior continues to evolve.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Marketing Seedtag
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Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships