Ep. 71: Agentic AI in Advertising: How Retail Media Moves From Prompt to Performance

In this episode of the AdTech Heroes podcast, recorded live at Amazon Unboxed in San Francisco, Jon Wallett welcomes Liz Joyce, Senior Product Marketing Lead - Technical at Amazon, and Amalia Fantone, Head of Retail Media at Witailer.

They discuss how AI is taking retail media from reporting to activation, from agentic workflows and MCP integrations to human-led strategy and creative that goes beyond price.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

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Ep. 70: Agentic AI in Media Planning: From Brief to Activation in Hours