In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.

They discuss Jacob’s perspective on the rise of the “undernet,” the evolution of ad tech, and how agent-to-agent interactions could reshape the future of advertising. They also explore the growing importance of structured data, the challenges of discoverability in an AI-driven world, and the role of performance teams in preparing for a new era of automated consumer journeys.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. 

They discuss Liane's journey into the advertising industry, her role at Digitas, and how AI is transforming media strategies. Liane emphasizes the importance of the human element in decision-making, the need for cross-channel planning, and the evolving nature of consumer loyalty and context in advertising.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this special episode of the #AdTechHeroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the global leader in neuro-contextual advertising.

They discuss the evolution of their roles, the story behind Liz, Seedtag’s neuro-contextual AI, and the cultural DNA that shaped the company’s growth. The conversation also explores Brian’s vision for scaling Seedtag globally while preserving its creative and human spirit.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. 

They discuss Crawford's career journey, the evolution of the advertising industry, the importance of networking, and the impact of AI on creativity in marketing. They also cover the need for personal relationships in the industry and the potential for technology to enhance, rather than replace, human connection.

Welcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Mediabrands. They discuss the evolution of commerce in the agentic era, Amie's career journey in advertising, and the impact of AI on consumer behavior and marketing strategies.

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of MindSync) speaks about the integration of psychology into marketing.  Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding. 

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.

He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. 

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes Lions 2025 in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent.

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors.